If you’re an agency owner or entrepreneur looking for the best sales funnel and automation tool, you’ve likely come across GoHighLevel and ClickFunnels. These platforms are widely used in digital marketing, but they serve slightly different purposes.
The real question is, Which one is right for you? In this showdown, we’ll break down the features, pricing, and overall value of GoHighLevel vs. ClickFunnels, helping you make an informed decision.
Understanding the Core Differences
Before diving into the nitty-gritty details, it’s important to understand the fundamental difference between GoHighLevel vs. ClickFunnels.
- GoHighLevel is an all-in-one CRM, marketing automation, and business management platform built specifically for agencies. It provides tools for lead nurturing, email marketing, SMS automation, appointment scheduling, reputation management, and even a white-label option for agencies.
- ClickFunnels is primarily a sales funnel builder designed to help businesses create high-converting landing pages and automated sales processes. While it offers some marketing automation features, its main strength lies in sales funnel optimization.
Now, let’s compare these platforms based on critical factors.
GoHighLevel vs. ClickFunnels: Who is the Winner?
1. Features & Functionality
GoHighLevel:
- All-in-one CRM & marketing automation
- SMS, email, and voice automation
- White-labeling for agencies
- Pipeline and workflow automation
- Appointment booking and calendar integration
- Reputation management and review generation
- Membership site capabilities
- Mobile app for client management
ClickFunnels:
- Drag-and-drop funnel builder
- A/B testing for optimization
- One-click upsells & downsells
- Affiliate management (ClickFunnels Platinum)
- Membership site creation
- Email marketing with Actionetics (higher-tier plan)
- Integrations with third-party CRMs and email tools
Winner: GoHighLevel
For agencies and entrepreneurs who need a complete business management solution, GoHighLevel wins. If you only need a powerful funnel builder, ClickFunnels is solid.
2. Pricing & Affordability
Pricing plays a crucial role in selecting a tool, especially for agencies managing multiple clients.
- GoHighLevel Pricing
- Starter Plan: $97/month (Single account)
- Agency Unlimited Plan: $297/month (Unlimited accounts)
- White-label SaaS Plan: $497/month (Rebrand as your platform)
- ClickFunnels Pricing
- Basic Plan: $127/month
- Pro Plan: $157/month
- Funnel Hacker Plan: $208/month
Winner: GoHighLevel
GoHighLevel offers more value per dollar, especially for agencies managing multiple clients. ClickFunnels pricing can get expensive for businesses needing advanced automation.
3. Ease of Use
Both platforms have a learning curve, but ClickFunnels is more beginner-friendly.
- ClickFunnels: Simple drag-and-drop interface makes funnel building effortless. However, its automation and CRM features require third-party tools.
- GoHighLevel: More robust but with a steeper learning curve. Once mastered, it replaces multiple tools, simplifying overall operations.
Winner: ClickFunnels
If ease of use is your priority, ClickFunnels takes the lead. However, GoHighLevel’s all-in-one system reduces the need for multiple software subscriptions.
4. Integration & Customization
- GoHighLevel: Natively integrates with Twilio, Stripe, Mailgun, and Zapier for added flexibility. It also offers white-labeling, making it perfect for agencies.
- ClickFunnels: Supports integrations with ActiveCampaign, Mailchimp, HubSpot, and payment processors like PayPal and Stripe.
Winner: Tie
Both platforms integrate with popular tools, but GoHighLevel’s native CRM makes it more streamlined for agencies.
5. Customer Support & Community
- GoHighLevel: 24/7 chat and email support, plus an active Facebook community and training materials.
- ClickFunnels: Email support and an extremely active Facebook group, but slow response times for standard support.
Winner: GoHighLevel
Better support response times give GoHighLevel the edge, particularly for agencies handling client projects.
FAQs
Which is better for agencies: GoHighLevel or ClickFunnels?
GoHighLevel is the best option for agencies, as it provides a full CRM, marketing automation, and client management system, whereas ClickFunnels primarily focuses on sales funnels.
Can ClickFunnels replace GoHighLevel?
No, ClickFunnels is not a full CRM or marketing automation platform. It is excellent for funnel building but lacks the automation and client management features GoHighLevel offers.
Is GoHighLevel hard to learn?
Yes, GoHighLevel has a steeper learning curve, but once mastered, it can replace multiple tools and streamline business operations.
Does GoHighLevel have better automation than ClickFunnels?
Yes, GoHighLevel has superior automation features, including SMS, email, voice, and workflow automation, which ClickFunnels lacks.
Can I use both GoHighLevel and ClickFunnels?
Yes, some agencies use GoHighLevel for CRM and automation while utilizing ClickFunnels for funnel building. However, GoHighLevel’s built-in funnel builder can eliminate the need for ClickFunnels.
Final Verdict: Which One Should You Choose?
If you’re an agency owner or entrepreneur looking for a full-fledged CRM, automation, and client management tool, GoHighLevel is the clear winner. It replaces multiple tools, saves money, and increases efficiency.
However, if your primary focus is sales funnels, and you want a simple-to-use drag-and-drop builder, ClickFunnels remains a strong option.
Final Recommendation:
- Choose GoHighLevel if you run an agency or need an all-in-one automation and CRM platform.
- Choose ClickFunnels if you need a dedicated funnel builder and are comfortable using third-party tools for automation.
Ultimately, the choice between GoHighLevel vs. ClickFunnels comes down to your business needs. If you need to manage multiple clients, automate workflows, and scale operations, GoHighLevel is the smarter investment.
