This all-in-one marketing and CRM platform has gained traction for its robust features, automation tools, and agency-friendly solutions. But one common question is, how much does GoHighLevel cost, and is it worth it?
In this guide, we’ll break down GoHighLevel pricing, its features, and what you get at each tier, helping you decide if it’s the right investment for your business.
GoHighLevel Pricing Plans Overview
GoHighLevel offers three main pricing tiers:
- Starter Plan ($97/month): Designed for solopreneurs or small businesses.
- Agency Unlimited Plan ($297/month): Ideal for agencies managing multiple clients.
- SaaS Mode Plan ($497/month): Unlocks white-labeling and advanced automation tools.
Let’s take a closer look at each plan and what they offer.
1. Starter Plan ($97/month)
This is the entry-level plan, perfect if you’re a solo marketer or small business looking to automate your sales and marketing.
Key Features:
- CRM & Pipeline Management: Track and manage leads effortlessly.
- Sales Funnels & Landing Pages: Build conversion-optimized pages.
- Automation & Workflows: Set up automated responses and follow-ups.
- Unlimited Users: No extra charges for additional team members.
- Call Tracking & Messaging: Engage with leads through SMS, calls, and emails.
Who is this for? Small businesses, freelancers, or solo marketers need a streamlined CRM with automation.
2. Agency Unlimited Plan ($297/month)
If you’re managing multiple clients, this plan provides more flexibility and scalability.
Key Features:
- Everything in the Starter Plan
- Unlimited Sub-Accounts: Create multiple client accounts.
- Branded Desktop App: White-label your dashboard for a professional touch.
- Advanced Reporting: Gain deeper insights into marketing performance.
- Multi-Channel Marketing: Run campaigns across email, SMS, and social media.
Who is this for? Agencies, consultants, or businesses handling multiple clients.
3. SaaS Mode Plan ($497/month)
This is GoHighLevel’s most powerful plan, allowing you to resell GoHighLevel as your own SaaS product.
Key Features:
- Everything in the Agency Unlimited Plan
- White-Label SaaS Capabilities: Sell the platform under your brand.
- Custom Pricing & Billing: Set your rates for your clients.
- Priority Support & Training: Get faster assistance and additional learning resources.
Who is this for? Agencies are looking to create recurring revenue by reselling the platform.
Add-Ons & Additional Costs of GoHighLevel Pricing
Aside from the base pricing, here are some extra costs to consider:
- Twilio for SMS & Calls: Usage-based pricing.
- Email Marketing Costs: Depending on volume, additional charges may apply.
- Custom API Access: Available for developers building unique integrations.
Pros & Cons of GoHighLevel Pricing
Pros:
- All-in-one solution (CRM, automation, landing pages, email marketing, etc.)
- Flexible pricing for agencies and businesses of all sizes
- White-labeling options for agencies
Cons:
- Can be expensive for small businesses
- The learning curve for beginners
- Additional costs for SMS, emails, and API access
FAQs
Is there a free trial for GoHighLevel?
Yes! GoHighLevel offers a 14-day free trial, allowing you to test the platform before committing.
Can I cancel my GoHighLevel subscription anytime?
Yes, you can cancel anytime. However, refunds are not available for partial usage.
Is GoHighLevel worth the price?
If you’re running a marketing agency or need an all-in-one automation tool, it’s worth it. The time saved on managing multiple platforms makes the cost justifiable.
Does GoHighLevel offer a discount for annual billing?
Yes! GoHighLevel offers a discount if you pay annually instead of monthly. You can save around two months’ worth of fees by choosing annual billing.
Can I use GoHighLevel for a single business, or is it only for agencies?
While it’s designed for agencies, single businesses can also benefit from its powerful automation and CRM features.
Conclusion
GoHighLevel’s pricing structure may seem high at first glance, but when you consider the features and automation capabilities, it’s a game-changer for marketers and agencies. Whether you’re a solo entrepreneur, an agency owner, or looking to build a SaaS business, GoHighLevel offers flexible plans tailored to different needs.
If you’re still unsure, take advantage of their 14-day free trial and see if it fits your business. Ready to streamline your marketing and sales?
