If you’re using GoHighLevel Email for your marketing campaigns, setting it up correctly is key to ensuring high deliverability and engagement rates. Without proper configuration, your emails may land in spam folders or go unnoticed.
This guide will walk you through the essential steps to optimize your GoHighLevel Email setup, improve deliverability, and maximize engagement. Whether you’re a beginner or an experienced user, these tips will help you get the most out of your email marketing efforts.
Why GoHighLevel Email Deliverability Matters
Your email deliverability determines whether your emails land in your audience’s inbox or get flagged as spam. Low deliverability can mean lost sales opportunities, poor customer engagement, and wasted marketing efforts. To avoid this, it’s crucial to configure your GoHighLevel Email correctly and follow best practices.
Step-by-Step GoHighLevel Email Setup
1. Configure Your Email Domain
One of the first steps in setting up GoHighLevel Email is verifying and authenticating your domain. This helps improve your sender’s reputation and ensures that your emails are recognized as legitimate.
How to Verify Your Domain
- Go to your GoHighLevel Email settings.
- Add your sending domain.
- Configure SPF, DKIM, and DMARC records in your domain’s DNS settings.
- Verify the setup in your GoHighLevel account.
Proper domain authentication prevents your emails from being flagged as spam and improves your sender’s reputation.
2. Use a Dedicated Sending Email
Avoid using free email providers like Gmail or Yahoo when sending marketing emails. Instead, use a professional email address linked to your business domain (e.g., yourname@yourbusiness.com).
A branded email increases trust and improves deliverability rates compared to generic email addresses.
3. Warm Up Your Email Domain
If you’re using a new email domain, warming it up gradually is important. Sending a large volume of emails from a fresh domain can trigger spam filters, damaging your reputation.
Best Practices for Email Warm-Up
- Start by sending small batches of emails to engaged contacts.
- Gradually increase the volume over a few weeks.
- Encourage replies and engagement from recipients.
This step is crucial for establishing a positive sender reputation.
4. Optimize Email Content for Engagement
High engagement rates signal to email service providers (ESPs) that your emails are valuable. Follow these strategies to create engaging GoHighLevel Email campaigns:
- Use a clear and compelling subject line: Avoid spam-triggering words like “free,” “urgent,” or “act now.”
- Personalize your emails: Use the recipient’s name and tailor content to their needs.
- Keep emails concise and valuable: Provide useful information without unnecessary fluff.
- Include a strong call to action (CTA): Guide recipients on what to do next (e.g., schedule a call, or visit your website).
5. Segment Your Email List
Not all subscribers are the same, so sending the same email to your entire list isn’t effective. With GoHighLevel Email, you can segment your audience based on:
- Engagement level (e.g., active vs. inactive users).
- Past purchases or interests.
- Demographics or location.
Segmented emails lead to higher open and click-through rates since they are more relevant to recipients.
6. Monitor Email Performance and Adjust
Regularly reviewing your GoHighLevel Email campaign performance is essential for continuous improvement. Track key metrics such as:
- Open rates
- Click-through rates
- Bounce rates
- Unsubscribe rates
If you notice low engagement, test different subject lines, email designs, and sending times to optimize results.
FAQs
Why are my GoHighLevel emails going to spam?
This could be due to poor domain authentication, spammy subject lines, or sending too many emails too quickly. Ensure your domain is verified with SPF, DKIM, and DMARC records, and avoid using spam-triggering words in your email content.
How can I increase my GoHighLevel email open rates?
Use personalized subject lines, test different sending times, and ensure your emails provide value to the recipient. A/B testing different subject lines can help determine what resonates best with your audience.
What is the best email sending frequency in GoHighLevel?
It depends on your audience and campaign goals. Generally, sending 2-3 emails per week works well. Monitor engagement metrics to find the best frequency for your subscribers.
How do I warm up my email domain?
Start by sending emails to a small, engaged audience and gradually increase the volume over several weeks. Encourage replies and interaction to boost your sender reputation.
Can I use GoHighLevel Email for cold outreach?
Yes, but it’s essential to use a separate domain for cold emails, personalize outreach messages, and follow compliance guidelines to avoid being marked as spam.
Conclusion
Setting up your GoHighLevel Email correctly is crucial for improving deliverability and engagement. By verifying your domain, warming up your email address, optimizing content, and segmenting your audience, you can maximize the effectiveness of your email marketing campaigns.
Regularly monitor your email performance and make adjustments based on insights to ensure long-term success. With these strategies, you’ll get better inbox placement, more engagement, and higher conversions from your GoHighLevel Email campaigns.
