Choosing the right all-in-one marketing platform can make or break your business. If you’re comparing GoHighLevel vs. Kartra, you’re likely looking for a tool that streamlines operations, improves automation, and ultimately boosts revenue. Both platforms promise to handle customer relationship management (CRM), sales funnels, email marketing, and more. But which one offers more value?
This guide breaks down the key differences, strengths, and limitations of GoHighLevel vs. Kartra to help you make an informed decision.
GoHighLevel vs. Kartra: Quick Overview
Before diving into the details, here’s a high-level overview of both platforms:
- GoHighLevel is a robust CRM and marketing automation platform designed primarily for agencies, coaches, and businesses looking to automate lead generation and client management.
- Kartra is an all-in-one marketing suite that focuses on sales funnels, email automation, membership sites, and digital product selling.
While they share some similarities, their core strengths set them apart. Let’s explore these in depth.
Feature Comparison: GoHighLevel vs. Kartra
1. CRM and Pipeline Management
- GoHighLevel: Built specifically for agencies, GoHighLevel offers advanced CRM, pipeline tracking, and automation features that simplify client interactions. It enables businesses to manage leads, nurture them with automated follow-ups, and close deals efficiently.
- Kartra: While Kartra includes basic CRM functions, it primarily focuses on email marketing and funnel management rather than deep client relationship tracking.
Winner: GoHighLevel – If you need a CRM-driven solution with advanced pipeline tracking, GoHighLevel is the better choice.
2. Marketing Automation
- GoHighLevel: Offers a powerful workflow builder that automates SMS, email, and voice calls. It’s particularly useful for agencies managing multiple clients.
- Kartra: Provides email automation with behavior-based triggers, making it a great tool for email marketers and course creators.
Winner: Tie – Both platforms excel in marketing automation but cater to different user needs.
3. Funnels and Landing Pages
- GoHighLevel: Comes with an intuitive drag-and-drop funnel builder, allowing users to create conversion-focused landing pages.
- Kartra: Offers a feature-rich funnel builder with a library of pre-designed templates tailored for various niches.
Winner: Kartra – If you rely heavily on funnels and pre-built templates, Kartra might be more appealing.
4. Membership Sites and Course Hosting
- GoHighLevel: Includes a membership site feature, but it’s not as advanced as Kartra’s.
- Kartra: Has a well-developed membership site builder, ideal for hosting online courses and digital products.
Winner: Kartra – If you’re in the online education space, Kartra offers better tools.
5. Agency-Focused Features
- GoHighLevel: Tailored for agencies, GoHighLevel allows white-labeling, multi-client management, and reseller opportunities.
- Kartra: While Kartra has affiliate and membership capabilities, it lacks the deep agency-oriented features GoHighLevel provides.
Winner: GoHighLevel – If you run an agency or manage multiple clients, GoHighLevel is a clear winner.
6. Pricing
- GoHighLevel: Starts at $97 per month for the basic plan, with an agency unlimited plan at $297 per month.
- Kartra: Starts at $99 per month for the starter plan, with advanced plans reaching up to $499 per month.
Winner: GoHighLevel – Offers better pricing for agencies, while Kartra might be better suited for individual marketers.
Who Should Choose GoHighLevel?
- Marketing agencies that manage multiple clients.
- Businesses looking for an advanced CRM with automation.
- Agencies wanting to white-label their services.
Who Should Choose Kartra?
- Course creators and digital product sellers.
- Solopreneurs needing sales funnels and email automation.
- Marketers who want a simplified all-in-one platform.
FAQs
Which platform is better for agencies, GoHighLevel or Kartra?
GoHighLevel is the better choice for agencies due to its advanced CRM, client management, and white-label capabilities.
Can I use GoHighLevel or Kartra to build a membership site?
Yes, both platforms offer membership site features, but Kartra’s is more refined and better suited for course creators.
Which platform has better automation tools?
Both platforms excel in automation, but GoHighLevel integrates SMS, email, and calls, making it more comprehensive for agencies.
Is GoHighLevel more expensive than Kartra?
GoHighLevel’s pricing is generally better for agencies, while Kartra’s higher-tier plans can be costly for individual marketers.
Can I switch from Kartra to GoHighLevel or vice versa?
Yes, but you’ll need to migrate your funnels, email lists, and automation sequences manually or use a migration service.
Conclusion
When comparing GoHighLevel vs. Kartra, the best platform depends on your business model. GoHighLevel is the superior choice for agencies and service-based businesses, while Kartra is more suitable for digital product sellers and solopreneurs.
If you’re an agency looking for automation, white-label options, and CRM functionalities, GoHighLevel is the way to go. But if you need a powerful funnel builder and membership site capabilities, Kartra might be the better fit.
